About Us

Hi, we are Irina and Oksana. We are best friends, living in the small city of Estevan in rural Saskatchewan, which we’ve called home for nearly 20 years after immigrating from Ukraine. Each of us is raising two wonderful kids with the support of our loving husbands. Together, we’re making our long-time dream of becoming small business owners a reality through V.S. Style Boutique — a store born from our love of fashion, community and helping people feel confident in what they wear.

Our journey began in 2021 when we launched our online boutique from a basement in Estevan. What started as a small venture with just a few racks of clothing quickly grew into a thriving business, thanks to the incredible support of our customers. After months of building an online presence, we were thrilled to expand and open a permanent storefront to complement our online operations. From the very beginning, our goal has been simple: to offer stylish, high-quality clothing at prices people can actually afford. We know how hard it can be to find flattering, on-trend outfits in rural areas, so we made it our mission to bring fashion closer to home — both in-store and online.

V.S. Style Boutique isn’t just a business — it’s part of our daily lives. When we're not greeting friendly faces at the shop, you’ll find us filming videos of new arrivals, brainstorming fresh marketing ideas, or modeling our own collections to help customers across Canada and beyond visualize how each piece fits and feels. We personally select every item, ensuring our collections are wearable, versatile and just the right mix of trendy and classic. Our hands-on approach means we’re involved in every step, from choosing inventory to shipping orders with care.

We also love hitting the road and bringing our boutique on wheels to communities throughout Saskatchewan. Whether it’s at local markets or pop-up events, we’re always excited to meet customers face-to-face and introduce them to our latest pieces. Running a boutique is a full-time commitment, but we’re so proud of what we’ve built and thankful for the connections we’ve made with shoppers near and far.

At V.S. Style Boutique, you’re not just buying clothes — you’re supporting two hardworking moms who genuinely care about helping you look and feel your best.